Long Island & NYC Logo Design
Your corporate identity is the face of your business in the market. The corporate identity creates an impression of the company without a single descriptive word. It is the image that comes into a person's mind when they hear the name of your company. For example, what picture do you get in your mind when you think of Nike? The swoosh, right?
The creation of such an identity is important for your business and not to be handled lightly. A great corporate identity can boost the visibility of your business.
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Logo Design
A great logo serves as the foundation of your corporate identity.
It is the image that represents your company without necessarily displaying the name or product.
An effective, high quality logo gives the customer the feeling that your business is reliable and worthy of their patronage.
Let's have a look at the great example of FedEx.
Strong Powerful Logo Design
A truly strong logo branding piece clearly represents the company's main objective.
Without overbearing imagery, an effective logo subtly and subliminally communicates your business message.
A good logo is elegant, iconic and memorable.
For example instead of saying "jump" or "run" we simply have
movement lines
Good vs Bad Logo design
A good logo is elegant, iconic and memorable.
Viewers get an impression of your company within a split second of seeing your logo. We make sure you deliver a great first impression by designing an unforgettable logo for your company.
Subtly getting your message across and what you represent is critical to any business. Most people don't understand the need for a professional logo design vs a bad logo design.
Take a look to the right for an example to understand.
The Process of Designing a Good Logo
Brief: Discuss and determine your company's market and field. We'll then determine the message you want to convey through your logo.
Research: Sum up into a list "power words" and graphic icons or symbols that visually simplify the company name and mission message. Example: "Tree Doctor" green, earth, branch, leaves, medical, stethoscope, entwined serpent cross, etc.
Conceptualize: Sketch and brainstorm different icons and symbols. We like a minimalist approach to maximize visual message delivery time. Example: a tire instead of an entire car.
Develop: Establish a style guide for future procedures and placement of the logo. Visual color themes to improve on the subliminal mission message on any medium from print web to mobile.
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